write for tribe
Blogging is Dead's Your SEO Strategy Sucks tosses out a banger:
Start writing for people who would miss you if you were gone. That’s your tribe. That’s your survival.
Survival becomes even more important when faced with the reality of creative expression:
Most of the bloggers you know — maybe even you — will fade out in the next 12 months.
Speaking of expression, I think the following paradigm could tie into Neil's Sell your product then build, which I also linked to in mockup more prototypes:
Readers don’t want “content,” they want connection. They want to know the mind behind the message.
Quotes from another Blogging is Dead post, How to Survive as a Blogger When Google and AI Are Stealing Your Traffic, serve as a nice endcap:
It’s about staying visible long enough for the right people to find you.
And they will. If you keep going.
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