illustrate aspirational futures
I want to take a moment to circulate the general points from Dave's Write about the future you want:
It’s cheap and easy to complain and say “[Thing] is bad”, but it’s also free to share what you think would be better.
If you hate the here and now, write about what would be a better future. Write about what’s good and why more of that good would be good.
Often people need you to show, not tell the alternative. You need to paint a picture. Not a full complete picture, but one where a person can paint themselves in it. When people want change and bad change is happening all around them, that’s a hopeless place. Build a raft of opportunity that people can latch onto in the rough open waters, instead of hitting them with spears.