find your superfans
Kevin Bell's Authenticity Will Always Win shouts out and condenses Kevin Kelly's 1,000 True Fans. While I suggest reading both if you have the time, here's my own short and sweet summary:
- Create a sustainable living by cultivating direct paying relationships with 1,000 superfans that share your fascination.
- Like how this strategy works in tandem with others, focus on superfan enthusiasm to increase the patronage of and marketing to regular fans.
- Iterate your global, Internet-enabled relationship building and selling across many platforms to outpace bystanders and siloed creatives.
Tell us all about not only how many superfans you have, but the people you are a superfan of. If you don't have any superfans yet, what's stopping you from earning some?
As for what to share, Pavan's One thing. Really well. covers that:
Here's one thing that I was reminded of today. You don't have a product until you can do one thing really well for a set of people. And you do it so well that they fall in love with it and they can't use anything else.
So if you have a product and it can do one thing really well for a certain set of people and it does it so well that they love this thing and they can't go anywhere else. Yep, then you have something.
I wonder:
- What's that one thing for you?
- If you don't have one yet, what could it be?
- If you have followed along with my journey, what do you think my one thing is?